Small changes can make a big difference. If you are staking out a claim online, it’s important to test different strategies in your online marketing efforts. A/B testing, or split testing as it is often called, is very effective in honing your site to produce the best possible results.
According to Marketizator, there are six reasons why you should be split testing right now.
1. It’s the easiest way to increase profit. You can always go after more traffic, but improving your conversion rates will show you more results over time, and will cost less overall.
2. It eliminates the guesswork. Theories abound online. If you want to know what actually works you need to test! Analyze the results, and over time, you’ll see the bigger picture into what is working the best for your business.
3. Ongoing split testing yields cumulative results. By doing a single split test campaign you can have greater understanding of what leads to conversions. Multiple tests yield larger results, and refine your entire conversion strategy.
4. 1 billion people are expected to make an online purchase. Right now, 44% of companies are using split testing. If you are not, you will be left behind.
5. You have to be open to changes. What worked in the early dotcom years has no relevance today. The internet is constantly changing and new trends emerge at a rapid rate. In order to stay ahead of the pack you have to adjust accordingly. You won’t know what direction to move without testing.
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