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With an estimated $165 billion getting ready to be sent next year on digital marketing, and 78% of CMOs focused on content, there are quite a few marketing trends predicted for 2014. According to WebDAM companies will be shaking up next year with an expected increase to the following marketing activities:
- Email: Emails with social sharing buttons increase click through rates by 158%.
- Content: Nearly 50% of companies will have content marketing strategies in place.
- SEO: 33% of traffic from Google’s organic search results go to the 1st item listed, meaning being on the top will be even more important.
- PPC: 72% of PPC marketers plan to increase PPC budget in 2014.
- PR: 73% of reporters think press releases should contain images.
- Events: 67% of B2B content marketers consider event marketing the most effective strategy.
- Social Media: Social media marketing budgets will double over the next 5 years.
What trends do you predict next year?