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Content is the driving force behind online marketing these days, with demand only increasing. This demand brings on new clients, but how do you plan content for a new campaign, especially if it is an industry you are not quite familiar with?
Fortunately, there are a few simple strategies you can follow. It all comes down to a process. Being strategic allows you to leverage better tactics for encouraging email sign-ups, subscribers, and ultimately customers. The process begins by getting to know your clients’ goals, and from there you find hooks that you can use to tie into the goals and offerings of your client. This infographic from CopyPress spells out how to create content for clients from start to finish.
What process do you use when creating content?