Pay for performance and white label SEO services are quickly becoming popular alternatives for small business owners wanting to get higher rankings in Google without risking investing in a solution that doesn’t work. While paying monthly for SEO can be beneficial, more often than not a service like that should include content marketing, social media management and a more hands-on approach.
The benefit of pay for performance SEO is you only pay for an increase in rankings, nothing else. If you don’t rank, you don’t pay. For small business owners, this is often the best option when investing in SEO. It’s also an investment that delivers great ROI over time because local search is incredibly competitive. The companies that appear on the 1st page of Google tend to get the most clicks.