20 Captivating Marketing Statistics That Will Drive 2014

20 Captivating Marketing Statistics that will Drive 2014

With an estimated $165 billion getting ready to be sent next year on digital marketing, and 78% of CMOs focused on content, there are quite a few marketing trends predicted for 2014. According to WebDAM companies will be shaking up next year with an expected increase to the following marketing activities:

  • Email: Emails with social sharing buttons increase click through rates by 158%.
  • Content: Nearly 50% of companies will have content marketing strategies in place.
  • SEO: 33% of traffic from Google’s organic search results go to the 1st item listed, meaning being on the top will be even more important.
  • PPC: 72% of PPC marketers plan to increase PPC budget in 2014.
  • PR: 73% of reporters think press releases should contain images.
  • Events: 67%  of B2B content marketers consider event marketing the most effective strategy.
  • Social Media: Social media marketing budgets will double over the next 5 years.

What trends do you predict next year?

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