Contra-Competitive Timing

An Infographic Comparing Levels of Post Engagement During Least Popular Times

Timing in social media is key. While it would seem that posting during peak activity times would be your best bet for exposure, it’s easy to understand your message could be drowned out by the sheer volume of tweets and posts occurring during the day.

This infographic by Dan Zarella makes a case for shucking the mainstream and tweeting when the action is at a minimum. By choosing non-peak hours to share your messages, you make yourself easier to be found. What’s your thoughts?

Contra-Competitive Timing
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